Latin music and artists have become a force to be reckoned with on YouTube. More than half of the top most-viewed music videos of are Latin and 8 of the top 10 most-viewed music videos of feature Latin artists. Ozuna amassed over 8.
They won a five-year recording contract with Sony Music Latin after becoming the winning competitors of the first season of La Banda. The band toured with Ricky Martin. The group released their self-titled second album , on April 6, , which included the singles " Mamita " and "Se Vuelve Loca". Both albums debuted at number one on the Billboard Top Latin Albums and the top 40 on th e Billboard , while the EP debuted within the Top 15 of the former chart. The band's members competed individually with other contestants from Latin America and the United States before the show's judges, Martin, Alejandro Sanz and Laura Pausini. The boys had to go through several phases to become the winners. The band was formed on the finale of the show, on December 13, , when they received their name, which alludes to the Spanish word for five, "cinco", and is pronounced in English as it is spelled: "C-N-C-O. On May 13, they released their second single "Quisiera",  which peaked on Billboard 's Hot Latin Songs at number 29,  with its music video premiering on June 3. It is what keeps us growing because the people can understand that we can unite different genres. Cortines School of Visual and Performing Arts.
J Balvin - "Mi Gente" ft. Willy William / Directed by JP Valencia
But in the midst of that syncopated chan Clearly, the well of Latin music is just starting to open up to listeners at large. The notion of two girls doing naughty things has been virtually non-existent in Latin music.
Here, we talk to 10 up-and-coming music video directors who are defining the form as we currently know it, and pushing it to new and unpredictable places. A great music video doesn't just bring a song to life -- often, it lends the song a new one. Zia Anger never intended to go into music videos. It was cathartic. Meanwhile, Lyrical Lemonade just announced its first-ever Summer Smash musical festival, and Bennett even plans to spin off the name into a real beverage company.